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About the Show

They served their country, and now they’re building something just as powerful.

They led with discipline, purpose, resilience, and have turned their next chapter into a mission.

But in today’s noisy world, even the most dedicated veterans struggle to get the recognition they deserve.

Operation CEO is a groundbreaking TV series that honors the next chapter of America's heroes.

These entrepreneurs, leaders, and innovators have served their country and are now building businesses with purpose.

Each episode highlights a veteran who transitioned from military service to entrepreneurship, showcasing the same grit, discipline, and mission-driven mindset that continues to define their journey today.

From startups to seven-figure brands, these stories prove that the warrior spirit doesn’t fade after service…

It evolves!

IN THIS EPISODE YOU'LL LEARN:

  • That survival is a strength, not a source of shame.
  • Why it’s okay to ask for help and that seeking support is part of healing, not weakness.
  • How setting boundaries is an essential form of self-respect.
  • That healing is a non-linear process and progress may look different for everyone.
  • How to reclaim your identity and take ownership of who you are.
  • That emotions need expression, not suppression, for true well-being.
  • Why self-love isn’t selfish—it’s essential for growth and resilience.
  • That you are allowed to outgrow people, places, and patterns that no longer serve you.
  • How your personal story can help others and turn your hurt into a guiding light.
  • That embracing your journey of healing empowers both you and those around you.

ABOUT

Ljuca Belsito

LJ's journey is a testament to overcoming personal challenges and using passion to inspire others. A nurse and athletic coach, he has dedicated his life to improving the lives of others, particularly through fitness and strength training. From a childhood filled with identity struggles, Ljuca found solace in weightlifting and powerlifting, ultimately discovering his calling as an athlete and coach. Coaching wounded warriors, struggling youth, and anyone facing mental health challenges has helped many recover both physically and mentally. LJ hopes to expand his mission by sharing his story and message through the media.

ABOUT THE HOST

rudy mawer

Rudy Mawer is a TV host, actor, and a famous business influencers/celebrity marketer. Known for his eye catching red brand, with over 1 million followers across social media, 200 + stages as a Keynote speaker, TV shows and news interviews. Rudy is working on several mainstream business shows and hosts a major top 10 entrepreneurial podcast called “Living The Red Life”. After 10+ years growing brands online, Rudy now works with famous Billion $ brands and major A-list celebrities to advise, consult and build out their social media strategy, their overall online business, and help with branding and vitality.
His A-list clients and partners such as Hollywood Actors, Athletes such as Floyd Mayweather, Olympians, NFL Super Bowl Champions and famous industry experts such as Les Brown. He’s helped over 40,000 companies grow, he's often interviewed in magazines such as Forbes, Inc, Entrepreneur and currently runs a 100 employee company that was awarded the Inc 5000 last year. His board members and partners including famous entrepreneurs such as Kevin Harrington from Shark Tank.

 Rudy’s grown revenue to 1 Million $ per day, and spent over $200,000 per day profitably on Facebook ads! If you want to learn viral marketing, brand domination & the latest trends with influencer marketing, social media and content creation, look no further and get ready to discover the Red Life with Rudy Mawer!

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