Laurie Hawkins
Laurie Hawkins is an Army veteran, domestic violence survivor, and wellness entrepreneur who transformed every obstacle into a platform for opportunity. From executing a strategic escape from an abusive relationship to serving in combat during the Battle of Fallujah, she embodies resilience without excuses. After 15 years developing military doctrine at the Special Warfare Center, she founded Kona Sun Spa in Hawaii, turning a business venture into a community sanctuary. A mother of four and the reigning Mrs. USA Universe at age 48, Laurie’s mission is to prove that regardless of health crises, abuse, or setbacks, reinvention is always possible for those who find their purpose.
IN THIS EPISODE YOU'LL LEARN:
- That transformation is a skill that can be mastered, allowing you to reinvent your life at any age.
- How to use military-grade strategic planning to navigate and overcome personal trauma and abuse.
- Why "task and purpose" are the essential foundations for a successful transition into entrepreneurship.
- That failing the first three times is often a prerequisite for opening the door to your true calling.
- How to leverage Civil Affairs and information management skills to build a high-impact community hub.
- Why sacrificing material luxuries is sometimes the necessary down payment for your ultimate dream.
- That being the "best version of yourself" is not selfish—it is a requirement for helping others.
- How to create a sanctuary-style business atmosphere that fosters client loyalty and community healing.
- Why mastery of a new industry requires a "no excuses" mindset and a commitment to rapid learning.
- That surviving near-death experiences can serve as a powerful reset for your personal and professional vision.
about the show
They served their country, and now they’re building something just as powerful.
They led with discipline, purpose, resilience, and have turned their next chapter into a mission.
But in today’s noisy world, even the most dedicated veterans struggle to get the recognition they deserve.
Operation CEO is a groundbreaking TV series that honors the next chapter of America's heroes.
These entrepreneurs, leaders, and innovators have served their country and are now building businesses with purpose.
Each episode highlights a veteran who transitioned from military service to entrepreneurship, showcasing the same grit, discipline, and mission-driven mindset that continues to define their journey today.
From startups to seven-figure brands, these stories prove that the warrior spirit doesn’t fade after service…
It evolves!
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