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About the Show

You’ve served your country, and now you’re building something just as powerful.

You’ve led with discipline, purpose, and resilience. You’ve turned your next chapter into a mission.

But in today’s noisy world, even the most dedicated veterans struggle to get the recognition they deserve.

You know your story matters.

Your journey could inspire the next generation of leaders.

Operation CEO is the exact platform needed to tell people what you've built and to inspire them with your story.

These professionally produced TV episodes-streaming on major platforms-feature veteran entrepreneurs making real impact after service.

IN THIS EPISODE YOU'LL LEARN:

  • That service-centered leadership builds trust and lasting culture.
  • How to translate high-stakes decision frameworks to everyday business choices.
  • Why clarifying purpose aligns teams, performance, and accountability.
  • How to lead through a crisis and change with calm, disciplined execution.
  • ​That people, purpose, and perseverance can power long-term results. 
  • Why humility and faith-driven values strengthen authentic leadership.
  • How to pivot from military precision to business impact without losing integrity.
  • That mentoring the next generation multiplies your leadership legacy.
  • How to think differently, act boldly, and serve first in any environment.

ABOUT

Joel Smith

Joel Smith is a strategic leadership speaker, executive coach, and Founder of The Wolfpack Leadership Initiative. A 32-year U.S. military veteran and award-winning author, he equips leaders with practical frameworks that turn complexity into clear, values-aligned action. His book, The Leadership Advantage, earned an International Impact Book Award, reflecting his mission to build principled, high-performing teams. Joel’s approach blends disciplined execution with empathy and purpose, helping organizations strengthen communication, culture, and accountability. Grounded in faith and family, he and his wife, Dr. Katrina Hall-Smith, co-lead initiatives that mentor leaders and serve communities. His guiding conviction: lead by serving people well, steward purpose wisely, and persevere with integrity.

ABOUT THE HOST

rudy mawer

Rudy Mawer is a TV host, actor, and a famous business influencers/celebrity marketer. Known for his eye catching red brand, with over 1 million followers across social media, 200 + stages as a Keynote speaker, TV shows and news interviews. Rudy is working on several mainstream business shows and hosts a major top 10 entrepreneurial podcast called “Living The Red Life”. After 10+ years growing brands online, Rudy now works with famous Billion $ brands and major A-list celebrities to advise, consult and build out their social media strategy, their overall online business, and help with branding and vitality.
His A-list clients and partners such as Hollywood Actors, Athletes such as Floyd Mayweather, Olympians, NFL Super Bowl Champions and famous industry experts such as Les Brown. He’s helped over 40,000 companies grow, he's often interviewed in magazines such as Forbes, Inc, Entrepreneur and currently runs a 100 employee company that was awarded the Inc 5000 last year. His board members and partners including famous entrepreneurs such as Kevin Harrington from Shark Tank.

 Rudy’s grown revenue to 1 Million $ per day, and spent over $200,000 per day profitably on Facebook ads! If you want to learn viral marketing, brand domination & the latest trends with influencer marketing, social media and content creation, look no further and get ready to discover the Red Life with Rudy Mawer!

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