Jeff Moses is a retired Marine Corps Colonel who spent 28 years leading missions and managing complex operations across the globe. After transitioning from active duty, Jeff recognized a critical lack of integrity and systems within the residential trade industry. He founded House Doctors of West Fort Worth to bridge this gap, bringing "Extreme Ownership" and military-grade precision to the home services sector.
As a serial entrepreneur and executive, Jeff is dedicated to protecting vulnerable populations from predatory pricing and poor workmanship. Through his innovative maintenance programs, he focuses on preventative care that saves homeowners thousands in potential damages. Jeff’s mission is to empower other veterans to realize that the discipline and leadership forged in service are the ultimate tools for building a peaceful and profitable civilian legacy.
IN THIS EPISODE YOU'LL LEARN:
- That military leadership transitions perfectly into the home services industry through "Extreme Ownership."
- How to build a "Gold Shield" maintenance program that creates recurring revenue and client trust.
- Why preventative maintenance is a high-stakes necessity that protects homeowners from uninsurable losses.
- How to distinguish value over price in a market saturated with low-quality competitors.
- That high situational awareness is a critical tool for identifying business opportunities and risks.
- How to scale a service business by focusing on systems, processes, and a culture of excellence.
- Why "creating violently" in your business allows you to eventually live and lead peacefully.
- How to leverage your unique background to become the go-to authority in your local community.
- That protecting the vulnerable is not just a mission, but a sustainable business strategy.
about the show
They served their country, and now they’re building something just as powerful.
They led with discipline, purpose, resilience, and have turned their next chapter into a mission.
But in today’s noisy world, even the most dedicated veterans struggle to get the recognition they deserve.
Operation CEO is a groundbreaking TV series that honors the next chapter of America's heroes.
These entrepreneurs, leaders, and innovators have served their country and are now building businesses with purpose.
Each episode highlights a veteran who transitioned from military service to entrepreneurship, showcasing the same grit, discipline, and mission-driven mindset that continues to define their journey today.
From startups to seven-figure brands, these stories prove that the warrior spirit doesn’t fade after service…
It evolves!
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