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About the Show

They served their country, and now they’re building something just as powerful.

They led with discipline, purpose, resilience, and have turned their next chapter into a mission.

But in today’s noisy world, even the most dedicated veterans struggle to get the recognition they deserve.

Operation CEO is a groundbreaking TV series that honors the next chapter of America's heroes.

These entrepreneurs, leaders, and innovators have served their country and are now building businesses with purpose.

Each episode highlights a veteran who transitioned from military service to entrepreneurship, showcasing the same grit, discipline, and mission-driven mindset that continues to define their journey today.

From startups to seven-figure brands, these stories prove that the warrior spirit doesn’t fade after service…

It evolves!

IN THIS EPISODE YOU'LL LEARN:

  • How Navy discipline shaped a world-class bartending career.
  • That creating an iconic cocktail takes vision, persistence, and precision.
  • Why passion for hospitality turns ordinary moments into memorable experiences.
  • How to build a business that connects people and creates community.
  • The role of resilience in overcoming personal loss and professional challenges.
  • How consistency and quality drive global business growth.
  • Why giving back, like supporting the USO, adds purpose to success.
  • How travel and unique experiences fuel creativity and innovation.
  • That dreaming big and persistence are essential to leaving a legacy.
  • How leadership blends craft mastery, empathy, and inspiration.

ABOUT

Glenn LeMaitre

Glenn LeMaitre, founder of Drink That Espresso Martini, is a world-class bartender and hospitality innovator known for creating the iconic Freako Espresso Martini. A Navy veteran from Billerica, Massachusetts, Glenn channels the discipline, focus, and resilience he developed during his military service into his craft and business. With a passion for hospitality, he transforms ordinary moments into memorable experiences, blending creativity, precision, and consistency. Beyond cocktails, Glenn is committed to giving back, supporting the USO, and inspiring others through his dedication to service. His mission is to expand his brand globally while leaving a legacy of excellence, innovation, and connection in the spirits industry.

ABOUT THE HOST

rudy mawer

Rudy Mawer is a TV host, actor, and a famous business influencers/celebrity marketer. Known for his eye catching red brand, with over 1 million followers across social media, 200 + stages as a Keynote speaker, TV shows and news interviews. Rudy is working on several mainstream business shows and hosts a major top 10 entrepreneurial podcast called “Living The Red Life”. After 10+ years growing brands online, Rudy now works with famous Billion $ brands and major A-list celebrities to advise, consult and build out their social media strategy, their overall online business, and help with branding and vitality.
His A-list clients and partners such as Hollywood Actors, Athletes such as Floyd Mayweather, Olympians, NFL Super Bowl Champions and famous industry experts such as Les Brown. He’s helped over 40,000 companies grow, he's often interviewed in magazines such as Forbes, Inc, Entrepreneur and currently runs a 100 employee company that was awarded the Inc 5000 last year. His board members and partners including famous entrepreneurs such as Kevin Harrington from Shark Tank.

 Rudy’s grown revenue to 1 Million $ per day, and spent over $200,000 per day profitably on Facebook ads! If you want to learn viral marketing, brand domination & the latest trends with influencer marketing, social media and content creation, look no further and get ready to discover the Red Life with Rudy Mawer!

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