Chris Urias is a 17-year Navy veteran and the founder of Kinetic Outpost, a service-disabled veteran-owned business in Lake Stevens, Washington. After a distinguished career as a military police officer and K9 handler, Chris faced a sudden transition to civilian life that led him into the firearms industry. He quickly realized that the industry lacked the level of service and community care that defined his time in the Navy.
Today, Chris is on a mission to destigmatize the Second Amendment community through a "service-first" philosophy. By focusing on education and mental health advocacy, particularly for his fellow veterans and first responders, Chris has built a brand that prioritizes human connection over transactions. His commitment to safety and community has turned Kinetic Outpost into a destination for customers seeking a professional, non-partisan environment.
IN THIS EPISODE YOU'LL LEARN:
- How superior customer service can allow a small "mom-and-pop" shop to outcompete multi-million dollar corporations.
- Why veteran-led leadership principles like discipline and team-building are essential for rapid business expansion.
- That staying "neutral" in a polarized market allows you to serve a wider, more diverse client base.
- How to leverage community involvement to build brand recognition without relying on traditional advertising.
- Why mental health advocacy and business ownership should go hand-in-hand to create a lasting social impact.
- How to navigate strict industry regulations by knowing the rules and operating with total transparency.
- How to bridge the gap between regulation and reality by positioning your brand as a trusted community advocate.
- How to turn a sudden career shift into a catalyst for entrepreneurial success and legacy building.
- Why "return business" is the ultimate metric for measuring the health and reputation of your brand.
about the show
They served their country, and now they’re building something just as powerful.
They led with discipline, purpose, resilience, and have turned their next chapter into a mission.
But in today’s noisy world, even the most dedicated veterans struggle to get the recognition they deserve.
Operation CEO is a groundbreaking TV series that honors the next chapter of America's heroes.
These entrepreneurs, leaders, and innovators have served their country and are now building businesses with purpose.
Each episode highlights a veteran who transitioned from military service to entrepreneurship, showcasing the same grit, discipline, and mission-driven mindset that continues to define their journey today.
From startups to seven-figure brands, these stories prove that the warrior spirit doesn’t fade after service…
It evolves!
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