Alex Baldwin is a small business owner who brings together the precision of engineering and the leadership of military service into his carpentry company. At Caterpillar Inc., he designed heavy mining equipment structures and undercarriage systems, contributing to the development of machines that operate in the toughest environments on Earth.
Alex’s leadership style is deeply influenced by his 21 years of service in the Wisconsin Army National Guard, where he rose from a vehicle mechanic serving in Iraq to a senior liaison coordinating with French forces in Djibouti, Africa. During the COVID-19 pandemic, he played a key role at the Wisconsin Joint Forces Headquarters, helping manage state resources to support testing sites, medical personnel, and election operations.
His technical background is paired with a hands-on approach to problem-solving, giving him a unique perspective that blends engineering precision with practical execution.
At home, Alex has been married to his wife, Kara, for 17 years, and together they are raising their six-year-old son, Parker. From backyard baseball and grilling to camping and family walks, Alex values building a strong family life just as much as building quality products.
IN THIS EPISODE YOU'LL LEARN:
- How to combine engineering precision with hands-on carpentry to deliver superior construction results.
- That military leadership skills can transform business management and team performance.
- Why building strong systems reduces stress and increases productivity in small businesses.
- How to approach problem-solving with both technical expertise and practical execution.
- That strategic planning allows small opportunities to grow into long-term business success.
- How leveraging relationships can create sustainable growth and high-value partnerships.
- Why consistency and focus are essential when scaling a subcontracting business.
- That balancing entrepreneurship with family life strengthens both personal and professional outcomes.
- How lessons from high-pressure environments, like military service and COVID operations, inform decision-making.
They served their country, and now they’re building something just as powerful.
They led with discipline, purpose, resilience, and have turned their next chapter into a mission.
But in today’s noisy world, even the most dedicated veterans struggle to get the recognition they deserve.
Operation CEO is a groundbreaking TV series that honors the next chapter of America's heroes.
These entrepreneurs, leaders, and innovators have served their country and are now building businesses with purpose.
Each episode highlights a veteran who transitioned from military service to entrepreneurship, showcasing the same grit, discipline, and mission-driven mindset that continues to define their journey today.
From startups to seven-figure brands, these stories prove that the warrior spirit doesn’t fade after service…
It evolves!
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